Google last week announced that they were going to enable AD Blocking as standard as part of Google Chrome. This is to try and clean up the Internet and make advertisements adhere to the new standards that have been set. Google’s Statement Building a better web for everyone is their statement and has information on the standards there too.
Now Google of late when Ads have been concerned has made quite a storm with their changes to the requirements for your YouTube channel to be monetizing, Total Reach was a channel that got cut. While this wasn’t a surprise and I hadn’t been that active with the channel in the last few months it led me to wonder why they were doing this. The reason is the amount of money in the pot is getting smaller or the number of people taking out of the pot is getting more and they want to protect their big money channels.
This makes perfect business sense but the announcement was saying how they are doing it to make sure that advertisements run on high quality videos, or non fake producers. This is what I didn’t like about the changes because it saying that content that smaller producers that put just as much time into their content but doesn’t have the following other people have videos aren’t good enough. You don’t bite the hand that feeds you though right?
That in mind I decided that I need to start putting more content together so I came to this blog to find out they had pulled support for their plugin to help you put ads easily into your site. While I have the no how to manually put the Google Adsense into my site, it just shows how Google aren’t supporting the little guy like they tend to try and do. With that I’ve pulled all ads from this site being well under the threshold I am going to be leaving the revenue I had made in limbo, as to be honest Total Reach the blog and YouTube channel has only ever made one threshold in 8 years or thereabouts.
Ad Blocking as default in Google Chrome is it a good idea?
I do like the concept and I do like the direction that it’s going in. That said I hope that Google do use it only to block adverts that don’t meet standards and doesn’t turn into away of blocking the competition. Moving forward however I’ve removed my ad blocker and now surfing with only what Chrome blocks and have found that there is a wide range of ads still getting through but they aren’t as intrusive as I remember them but I have used adblock plus or UBlock Origin for many years.
How do you feel about Google’s changes to YouTube Monetization and Chrome having a built in Adblock?