As a blog with a custom domain name you have a brand. The problem then becomes do you think about it and worry about your brand image? The truth is here at Total Reach I don’t really and my blog has very blurred lines. My major point is I am not a business, I use it as my corner of the internet where I post things that I think is going to help others or stuff that matters to me and I want to get off my chest.
However Total Reach in itself is something that I would consider to be a good business or brand name and part of the reason why I chose it many moons ago. With that in mind though it is its own brand as it gives my blog its own identity and kind of keeps me as a person separate from the content that is on here. Ok my blog is a bit of a mix of personal and shall we say professional material (which is stretching it a bit). However unless people are pointed to this blog by me there is very little to link me to this blog, because if you google me your very unlikely to find this site. So if I was to have a future job opportunity they would be very unlucky to find this unless I directed them to it.
You might want to think about your brand more however if you want to make it big time in the blogging world you need to portray and image that suits the type of readers you want to attract. Along with having a good branding it enables you to make your blog bigger. The problem you have with that is, what are you trying to achieve for one? The orginal idea with Total Reach was to make money and then slowly over the years it just become somewhere for me to put what matters to me on here and hopefully also helping people out. So professionally I am not to worried about branding.
Like anything it needs thought and you need to work out where your going with your brand or blog along with what you want to achieve. Branding could be highly important to some and not others. For me branding at Total Reach isn’t it just gives me that base to publish material without having a direct link to me personally without people really going into it. Although even that point I would have to say isn’t a strong one because obviously its my photo up there on the top of this blog post.