Total Reach

For years now people have said they will give you an emailed service for a set amount of money, which nobody really thought of due to the fact these plans were normally quiet expensive.  Now in the data hungry world that we find ourselves in unlimited plans have now dropped in price and everyone has unlimited something and companies are fighting back.

You can look at broadband for instance the only ISPs that offer an unlimited option all be subject to fair usage is BT and O2.  When Tiscali got taken over by Talk Talk that was the first thing Talk Talk did was get rid of the unlimited stance and replace it with an allowance.

Now O2 customers of the phone variety could be having a shock O2 plan on removing the unlimited stamp on their mobile Internet with the launch of the IPhone 4.  They are planning on doing this in order to build a faster network.

What do you think good or bad?

Source: http://beta.globaltelecomsbusiness.com/Article/2594142/O2-ends-unlimited-data-plan-for-smartphones.html

Update

O2 aren’t even being competitive with their pricing for example 10mb on 3 is £2.50 and 1gb is £5 o2 want £10 for 1gb

Source: http://www.mobilechoiceuk.com/News/O2+unveils+iPhone+4+tariffs/4933